WHY ITâS IMPORTANT TO UPDATE YOUR COMPANYâS LOGO
WHAT YOUR LOGO IS SHOWING TO THE WORLD?
The majority of successful companies change or updates their logo every 20 years. It is a fact, do you know why?
A logo is a symbol, itâs your ambassador, unfortunately with the time the signification of a logo can change and itâs time to refresh it.
Did you ever have thought about that? Most probably not, many contractors are so involved in their daily job and they donât even think to renew it because for them, is a part of them.
Ok, letâs start with this simple test and you will get the answer if itâs time for you to change or refresh your logo.
Does your company concerning with one of these situation:
â A FAST MARKET EVOLUTION
Maybe the sector of your business is in the technology market, phone, computer, electronic?Â
â COMPANY REORGANIZATION
A new owner or boss of your company can have a different vision or perspectives, challenge and market.
â ACTIVITY CHANGES
If you started your activity by editing books and now you are a movies editor. Your logo must show this change.
â INCOHERENCE BETWEEN YOUR LOGO AND WHO YOU ARE
If your company makes a sober product and your logo look fancy! Itâs time to change it.
WHAT TO DO NEXT? 5 POINTS YOU MUST CHECK FOR A GREAT LOGO
The job of your graphic designer or the person in charge of your communication itâs to know everything about your company even better than the owner or the boss.
They must know the strong and weak points of the company and transform them into a benefit for the marketâs target and, transcribe this into the logo.
Letâs take a look at the logo of âCarrefourâ. A great example of my saying just above:
What do you see?
At first you notice the blue and red colors, then two arrows. Letâs Digg a little more:
If we draw a few lines, we can now clearly see the âCâ ofÂ CarrefourÂ in the center of the logo.
The blue arrow on the right side means âAlways Going Forwardâ
The red arrow on the left means âNever Step Backâ
Isnât a perfect Logo?
SO, WHAT SHOULD YOU CHECK BEFORE CREATING YOUR LOGO? HERE ARE THE FIFTH IMPORTANT POINTS:
Avoid any tiny line. When you reduce your logo for printing or for the web, those tiny lines tend to disappear. Think easy and simple, avoid any complex design. More your logo looks simple. More it will be easier to catch it, to memorise and easy to use.
Itâs ok to use colors because is the only way to enhance your message but, black and white can make a great design too and will be good to print. Printing color can be expensive.
When you will choose the font for your logo, keep in mind that some font are just a âTendency Fontâ and the web or for the printing deal, not everybody will have this font.
Remaining in the classic fonts will keep you free of headache.
Your logo should be used with any support, texture, sizes. Ask samples with different supports, sizes and materials to verify the efficacy and efficiency of your logo.
I said originality. It doesnât mean fancy! To avoid any problem with the law, check with your localÂ INPIÂ that your logo doesnât copy an existing one. Try to be unique and original.
A last advice, use your logo as much as you can, letters, web, printing, business cards, on the companyâs car etc. use it systematically. Donât abuse, perhaps a good use of your logo will bring back to you a good deal and money, your logo will reinforce your imageâs company.
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