TIPS TO CREATE A BROCHURE PRINTING THAT BREAK YOUR SALES
A successful business strategy is often defined by a good advertising and marketing plan.Â Miss that point and you will fail.
Take a start-up company, for instance. If its proprietors doesnât make their business known to prospective clients by placing ads on Internet or by informing the local neighborhood of their services, they will probably get only one or two orders a month, and the majority of their clients will be from relatives and close friends trying to help their friendsâ ventures flourish.
This is the place where anÂ effective and catchy brochureÂ comes in. Even in an age where the Internet is the choice for most advertisers, a lot of people still prefer the feel of something concrete in their hands, simply because somewhere it prove that the business truly exists. Create a printing brochure that strikes peopleâs attention will do the trick.
WHY DO YOU NEED A BROCHURE?
If your brochure is developed and distributed properly, it could be the most importantÂ traditional advertising strategyÂ your company could have. Of course, a poster can give the same result, too, but brochures are easier to hand out and pass around and most importantly donât take too much space, easy to fold and keep in the pocket.
Even if brochure printing is synonymous with traditional advertising and if youâre chatting with someone you donât know too well and would like him to know about your business, you could start with a brochure that sums up all you have to say.
A right brochure is non-intrusive and non-aggressive. That means, the person you give it has the opportunity to take a look at it now or later. The important thing is, he will most definitely take a look at it 😉
HOW TO DESIGN THE RIGHT BROCHURE?
Most brochures are printed in the tri-fold, 8.5 by 11-inch layout, but you can experiment different size, depending on the look you wish to achieve and your budget. You can either choose a full-color or two-color (black & white, tips you can choose to print in black on a coloured paper like yellow). Full-color brochures are more expensive because they require more printing processes to be completed.
Full-color brochures are not always the more effective choice. If youâre artistic and know how to play with different shades of gray and white, you can produce a really great brochure.
Most important, the content on your brochure should be brief. The purpose of brochure printing is defeated when you try to write a semi-novel on it. Remember, majority of businessâs people and clients have short attention spans because of the plethora of advertisements around. Keep your pitch short and simple. Always bear in mind the âKISSâ Marketing forÂ âKeep it simple, stupidâ.
To sum up, brochure printing should answer the:
of your venture.
Your mission fails when the brochure reader will not be able to identifyÂ whatÂ your business is all about.
Brochure printingÂ is not an obsolete advertising tactic, no matter what other modern marketers say. After all, brochures are the only ones that more often end up being stuck to refrigerator doors and used as makeshift bookmarks. They have better recall. Try doing that with an email 😉
Keep it touch